Waves Singer Pakistan Limited has become a merged company with the acquisition of Cool Industries (Pvt) Limited by Singer Pakistan during 2017. After the approval of the Scheme of Merger by Sindh High Court, the combined company has acquired the name of Waves Singer Pakistan Limited. The Board has approved change of name of the Company from “Waves Singer Pakistan Limited” to “Waves Corporation Limited”. Necessary legal formalities are being completed for this purpose.
The name speaks for itself, Waves Pakistan is the pioneer of deep freezers in Pakistan. From humble beginnings to becoming the market leader waves has come a long way and journey is still going forward It all started in 1970 when a local engineer invented the first deep freezer of Pakistan in his own home and it became a sudden hit. The first successful prototype was given to a local dealer for testing purposes and in 1975 waves went public and their product was so much well received in the market.These were the humble beginnings of waves and everyone in the market had set their eyes on waves because the product instantly become favorite of its users.
Cool industries finally collaborated with waves and from this moment sky was the limit which they were very aware of that how they are going to get there. Waves were everywhere, from your offices to homes to agencies and even corporate industries and they were pretty smart about their tagline “NAAM HI KAFI HAI”.
This made waves a most respectable brand name in the market which was capable to deliver what they promised and their brand image was the totally high end.Everyone wished to have the famous wave’s deep freezer at their home so that they get the confidence and they can tell others that they were able to get the brand new waves deep freezer at their home, in short everyone loved it.
The reason behind the success is the engineer who invented the freezer in the first place because it was not company product in the start but a home project so there were no limits, there were no boundaries regarding budget, R&D, Marketing or any other thing.It was just a man trying to make the perfect product that would be great for his own home and the whole market. This is the foundation that waves are set upon and this is a vision that still beholds the brand.The brand name is really just enough because they offer more in the price of less. Consumers love this concept because they are paying market price to get the product which has so much more value to offer than others.Back in 1976, it started the production of refrigerators. By 2002, the company had become the sole producer of spilt air conditioners in Pakistan. The company start production microwaves in 2003, under an agreement with GALANAZ, a Chinese company. The product take-off was impressive, thanks to product durability. The production of washing machine started in 2004, when waves pioneered single-tub and double-tub washing machines in this market. The company continued its growth path until 2015, when a tough competitive landscape and succession issues within the sponsors family created many bottlenecks in the smooth operation of company.
And over the course of time, they have covered all the electronic market areas linked with refrigerated purposes. We are expecting a lot more in the coming years from waves so stayed tuned everyone because: